Managed Cloud Service Provider Deployment Plans

 As more multinational business executives and IT managers consider embracing managed cloud service offerings, many are wondering how the service provider landscape is evolving -- and where providers plan to differentiate their capabilities.

Much of the initial market insight focused on the key emerging trends, but now we're starting to see more detailed analysis.

A new market study by Infonetics Research details operator plans for managed cloud services -- including their strategies and approaches to offering services, how services will be delivered now and in the future, and top applications of each type of cloud service including: Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS).

Their latest worldwide study resulted in the report entitled "Cloud Service Strategies: Global Service Provider Survey," where Infonetics analysts interviewed 20 incumbent telco, competitive, data center operators, and cable operators that offer cloud services -- now, or they plan to by 2013.

Investing in New Service Delivery Platforms

"Service providers around the world have embraced the cloud concept in earnest and are heavily investing in new services and service delivery platforms based on their particular areas of expertise. Internet content providers are leading with SaaS, data center and co-location operators are adding IaaS to their product portfolios and investing in additional infrastructure facilities, and traditional telcos are building on their existing networks and adding a range of services," said Sam Barnett, Infonetics Research's directing analyst for data center and cloud.

Highlights from the Cloud Service Survey Include:

• 70 percent of respondent operators are investing in cloud services in anticipation of demand.
• The top operator strategies for offering cloud services are bundling cloud services with network connectivity services and offering cloud services over Ethernet or IP VPN services.
• Many of the smaller data center providers participating in Infonetics' survey plan to keep their business uncomplicated by moving from simple collocation support offerings to IaaS via the addition of computer and storage hardware, rather than getting into the complexities of offering OS software platforms.
• 95 percent of respondent operators offer IaaS now.
• More sophisticated offerings like platform as a service, or PaaS (formed by the addition of server operating systems such as Windows, Linux, and Unix) and software as a service, or SaaS (such as e-mail and security services offered by telcos and ICPs like Google) are currently offered by fewer operators, but will grow significantly by 2013.

All the Infonetics survey respondents are knowledgeable purchase decision-makers at service providers in EMEA (Europe, Middle East, Africa), Asia Pacific, and North America that together represent 20 percent of the world's telecom carrher revenue and 21 percent of the world's telecommunications service provider capital expenditure (capex).

Five Predictions for Managed Cloud Services in 2012

The proof-positive business impact from managed cloud services deployment, including the numerous associated productivity benefits and anticipated cost-savings, have pushed cloud computing well into the mainstream during 2011.

As we move into 2012, International Data Corporation (IDC) predicts that this evolution will continue as more users test the growing capabilities of the public cloud services that are already available.

However, by 2015, IDC envisions a very different scenario -- one where cloud services will become commonplace, thereby forcing significant changes in the ongoing adoption of progressive business technology practices throughout legacy IT organizations.

"In the next 24 months, the 'cloud' as a marketing label will cease to exist, as the success of cloud services will mean that it will permeate the sourcing strategies of the CIO and business unit manager alike," says Chris Morris, Lead Analyst for Cloud Services at IDC Asia/Pacific.

He adds, "The use of externally sourced business and IT services from the cloud will form the basis of what we see as the Outsourcing 3.0 period, and will provide an extensive portfolio of services from which innovative solutions can be constructed."

How Cloud Drives the Next Wave of Outsourcing

With Outsourcing 3.0, the cloud will metamorphose into a universal service catalog of individual cloud services. This will begin to replace both traditional information technology outsourcing (ITO) and business process outsourcing (BPO) engagements as well as on-premises infrastructure.

IDC believes that in an Outsourcing 3.0 scenario, the sourcing of business and IT services from multiple external suppliers will result in a major challenge for the enterprise CIO. They will become a service broker and aggregator, involved in sourcing, integrating and managing the services -- on behalf of their business units.

Drawing from the latest research and internal brainstorming sessions amongst IDC's regional and country analysts, the following are five cloud predictions for 2012.

These key points represent major trends with either the most significant financial impact or long-term market impact across the Asia-Pacific region, according to the IDC assessment.

1. Less than Half of End-Users across APEJ will complete their Private Cloud Projects by 2014
2. Making 2 + 2 = 1: Cloud Service Orchestration Services Lead the Drive to Outsourcing 3.0
3. Infrastructure as a Service (IaaS) will become Verticalized by 2013
4. By the end of 2012, 90% of Telecom Service Providers (SPs) in the APEJ region will have brought a broad portfolio of Cloud Services to market; but, by end of 2013, their Portfolios will become Specialized as they redefine their preferred role in the Cloud Ecosystem and target specific markets
5. Cloud SP (CSPs) strategies based on Aggregation and Resale of IT and business services will Fail to meet Profitability Goals by 2013 unless they can efficiently and effectively Manage, Support and Bill Services from Multiple Service Providers